01
Buyer segmentation
Lead scoring by budget, location, intent and timing. Ads target by segment.
Industry
— 01Real Estate Turn cold leads into warm buyers.
Real estate isn't an ad problem, it's a flow problem. The right project, in front of the right-budget buyer, at the right moment. We engineer the whole chain: interest → qualification → viewing → close.
Sector pain points
Sector pain points
- You get plenty of leads — fewer than 5% are real buyers
- Brokers say 'I call every lead' — but the data tells a different story
- New-project tire-kickers blur with serious resale buyers
- Ad spend is high but no one knows which project produced revenue
How we work
How we work
02
Performance marketing
Project × segment matrix on Meta, Google, TikTok. Different creative per segment.
03
WhatsApp + Voice AI
First 30 seconds: AI engages. Hot leads → broker, cold → nurture queue.
04
Pipeline & dashboard
Project × broker × stage × ROI — management decides in 30 seconds.
Sector benchmark
Sector benchmark
−40%
Cost per lead
+80%
Qualified viewing rate
≤2 min
First lead touch
6–9 mo
Full-funnel maturity
Typical engagement
Lead qualification system + WhatsApp AI live in 60 days. 90–120 days: performance campaigns scale. By month 6 a full-funnel dashboard runs in management.