01
Acquisition + activation
Performance marketing, yes — but the metric isn't trials, it's activated users.
Industry
— 02SaaS Trial-to-paid isn't luck — it's architecture.
SaaS growth isn't advertising — it's an architecture of activation, ARPU, churn and LTV. We read in-product signals alongside the funnel and engineer conversion with lifecycle emails and sales AI.
Sector pain points
Sector pain points
- Trial → paid stuck at 2–4%
- ROAS looks good — but LTV is unknown, so it's lying
- No coherent strategy across outbound + inbound + product-led
- Customer success can't see which feature the user is stuck on
How we work
How we work
02
Sales AI + lifecycle
Personalised sequences for users near trial end or churn risk.
03
Product-led intelligence
In-product events score activation. CS intervenes at the right moment.
04
ARR dashboard
MRR, churn, expansion, LTV — investor-grade visibility in one panel.
Sector benchmark
Sector benchmark
+50–120%
Trial→paid lift
−20%
Monthly churn
1.6–2.4×
LTV improvement
8–12 weeks
First scale wave
Typical engagement
Start with an onboarding hypothesis. 60 days: product-marketing axis built. After that — sustainable scale with paid acquisition + sales AI + lifecycle.